We know how to drive brand-led business growth. We have the credentials to prove it.
Lumiverse Founder and Managing Director is Suzy Sotirias – an accomplished brand and marketing professional with more than 20 years’ strategic and operational experience in developing brands, implementing marketing plans and delivering brand-led business growth.
Suzy brings to Lumiverse a track record of improving business performance in a wide range of business contexts – from FMCG to pharmaceuticals, NGOs to start-ups, McDonald’s to Médecins Sans Frontières.
Suzy is degree-qualified in marketing, and also holds a Master degree in Peace & Conflict Studies. She wants to contribute to a more socially accountable and transformational model of brand and marketing work which helps the world to thrive.
Lumiverse is ideally suited to working with businesses where there is no in-house brand and marketing competency; or where the value of brand development and marketing investment needs to be proven; or where existing marketing programs are not working.
Our culture is based on engaged leadership.
Our name – Lumiverse, is symbolic of shining a light on accountability and transparency in a rapidly changing, fast-paced connected world.
We’re real. We cut-through. We don’t sugar coat. We take your business seriously. Your success is our success.
We’re ethical. We want to create a better world, and we’re passionate about making a difference. We bring purpose to your business and look to deliver social as well as economic value.
We’re navigators. We build our recommendations on a foundation of deep market, customer and competitor analysis. We validate your opportunities for growth. Strategy and process is everything.
We’re explorers. We take an expansive view of business success. We are inclusive of all stakeholder needs. We have a flexible open attitude to collaborative effort, especially when things get tough. We want mutually-beneficial outcomes where everyone wins.
We’re generous. We have a mentoring working style. We like to share our knowledge to develop your capacity to make good decisions that propel your business forward. We want to leave you in a better place when our work is done.
What can you expect working with Lumiverse?
Our mission is to help start-ups and social enterprise merge business, brand and marketing strategies which grow customers and revenue, and create sustainable economic and social value.
We’re good at simplifying business complexity. We translate confusing marketing concepts and jargon into easy-to-understand business principles. We present a strong business-driven rationale that unifies and guides your brand management and marketing spending decisions.
We bring a fearless commitment to critical thinking. Our MO includes challenging the status quo, the sacred cows and every other cliché in the way of competent, collaborative and healthy business performance. Most importantly, we offer straightforward, hype-free strategic advice and results-driven individual and team coaching.
The Lumiverse ethos
Lumiverse is passionate about working with visionary business owners, senior leaders and marketing teams, in entrepreneurial-led businesses, start-ups and social enterprise. We want to connect brands with ideals that help the world to thrive!
We integrate business, brand and marketing strategies into operating structures.
We steer purpose-driven brands and customer experiences, supported by rigorous, measurable marketing plans
We enable scalable revenue growth, broader customer reach and strengthened market position.
Because the purpose of marketing is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results: all the rest are costs.
Peter Drucker, The Practice of Management, 1954